Philippine Culture – A Strong Prerequisite For International Business Success

The Philippine culture is primarily known for its long history and the fact that it has incorporated every aspect of culture from all over the world. It’s culture is characterized by its rich history, colorful festivals, and diverse heritage. The Philippines has a very large Christian population that constitutes about eighty-five percent of the total population. The country’s culture is greatly influenced by the Spaniards, who brought the spice and the culture of the New World to the Philippines. The Philippines is the home of the first Philippine Islands after the Spanish colonists, New Spain. With regards to the Filipino people, the Filipinos have the distinction of being the largest minority group in the United States – with an estimated ten million Americans of Filipino descent.

In terms of a measure of the Philippine culture, a very high percentage of the people in the Philippines, both men and women, rate their personal freedom and the degree of social responsibility highly. It should be noted that these are views that are widely shared by people in other countries, and not just the people of the Philippines. When it comes to an international perspective, the people in the Philippines have consistently demonstrated a high degree of social responsibility and freedom, which is consistent with other low scorers such as Nepal, Bhutan, El Salvador, Honduras, and Cambodia. The high score in the economic freedom index is an outlier and reflects the relatively poor performance of Philippine societies.

While the Philippines is emerging into a global economy, it is important to note that the quality of life in the country remains highly dependent on the individual. In many ways, the Philippines can be seen as a society separated into two – the urban middle class and the rural poor. The poor would still need to participate in the economic growth of the Philippines through small-scale entrepreneurship and employment as well as through public works projects such as irrigation projects and rural development projects. A low economic growth score for the Philippines is therefore closely linked to the degree of individual and family contribution to economic development.

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